Sunday 24 October 2010

Activity 1D: Annotated Bibliography

Below are the 10 first Harvard references. The reason why I didn't include all the references is because I done a mind map of the whole chapter and they were too many references.

Feick L.F. & Price.L .L (1987). The Market Maven: A diffuser of Marketplace Information. Journal of Marketing
Linda Price interviews the Mavens.
Fischer D. H., (1994), Paul Revere's Ride, New York: Oxford University Press.
Explaining how Revere is a true connector.

Granovetter M., (1995). Getting a Job. Chicago, USA: University of Chicago.It's not about what you know it's about who you know.
Discovering how people are connected.

Higier A. , Feick L.F. & Price L.L. (1987). Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of RetailingMavens way of shopping.

Inman J., L. McAlister & W.D. Hoyer. (1990). Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. False advertising.

Kochen M. (1989). The Small World Problem. New Jersey: Ablex Publishing Corp.
6 Degrees of seperation. 

Mullen B. et al. (1986). Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology
 Price L.L, Feick L. F & Guskey A. (1995). Everyday Market Helping Behaviour. Journal of Public Policy and Marketing
Mavens way of shopping. 

Werner C. & Parmlee P. (1979). Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly.
88% of the people living in the Dyckman projects have friends in the same building.





Activity 1B:Going into detail + 1C:Looking for evidence

Here is my second Mind Map of a section of '' The Tipping Point''. The chapter I chose to do a detailed mind map on is The law of the few. I was fascinated by the way Malcom Gladwell demonstrates that many outbreaks could be traced back to a small group of infectors. Many trends are ushered into popularity by small groups of individuals that can be classified as Connectors, Mavens, and Salesmen.Connectors are individuals who have ties in many different realms and help engender connections and relationships that otherwise might not have ever occurred. Mavens have a strong compulsion to help other consumers by helping them make informed decisions and salesmen are people with a charisma in persuading others into  buying decisions and behaviors.

Friday 15 October 2010

Activity 1A: Mind Mapping

This is my first mind map ever and it took hours, but it's worth it because now I feel like I have understood more about ''The Tipping Point''. Mind Maps are definately  very useful and i'm going to  use them in future projects, just hope next time it doesn't take so long to complete. :)

Thursday 14 October 2010

Zaha Hadid

Zaha Hadid is one of the many architects and designers that I admire. Either it's a building or a piece of furniture it is always designed in her unique way. I have found myself recognize her work immediately although it is foreign to me.The designs are out of this world. Here is a link  of Zaha Hadid's official site, take a look!! http://www.zaha-hadid.com

Juteopolis, The Sensory Space project.

Our first project for semester 1, level 2 was exhibition design. I said was cause we should all be finished with our work by now and thinking of what to say in our presentation tomorrow after our Design Studies lecture... hmm someones a little nervous but will have got over it by the time I start presenting..:) 
This project was our first group project and I have to say that at first I thought it would be much easier to develop ideas if we combined all three, but it turned out to be a lot harder, (for me at least), cause whenever I came up with something I had to think of it thoroughly and analyze it before I told the two members of my group about it. But that changed quick cause I gained confidence and thought to myself ''An idea can never be stupid''. 
In the first week of the project we were asked to produce an emotive object based on Juteopolis and our initial concept. My groups emotive object illustrates the five main stages of jute production in a unique form. Here is an image of our Emotive object :