Don't try to be original, try to be good. (Paul Rand)

 In one of our lectures, Jonathan Baldwing mentioned a graphic designer called Paul Rand which I hadn't heard of and thought I'd look him up and learn more about him.
I started by going on his official website, where I found a lot of information about him including articles he has written, videos and interviews.
In his website you can find some of his work, I looked into what he has done as a designer, but what interests me most is the way he talks about design. Rand, was mostly self taught and influenced by the German advertising style.He became one of the world's leading graphic designers and was honored by awards from many professional and academic groups, he was the first to receive the Florence Prize for Visual Communication in 1987. He is also the author of many books.



 Here is a very interesting article by Paul Rand about design, originally published in ''A Designers Art'' :
The Politics of Design (Paul Rand)

Logos he designed!

Finally, here is a video of Paul explaining why a design doesn't have to be original, but good! He is a genius!
http://www.youtube.com/watch?v=49mln0oilsc


Enjoy!! : )