Sunday, 24 October 2010

Activity 1B:Going into detail + 1C:Looking for evidence

Here is my second Mind Map of a section of '' The Tipping Point''. The chapter I chose to do a detailed mind map on is The law of the few. I was fascinated by the way Malcom Gladwell demonstrates that many outbreaks could be traced back to a small group of infectors. Many trends are ushered into popularity by small groups of individuals that can be classified as Connectors, Mavens, and Salesmen.Connectors are individuals who have ties in many different realms and help engender connections and relationships that otherwise might not have ever occurred. Mavens have a strong compulsion to help other consumers by helping them make informed decisions and salesmen are people with a charisma in persuading others into  buying decisions and behaviors.

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