Below are the 10 first Harvard references. The reason why I didn't include all the references is because I done a mind map of the whole chapter and they were too many references.
Feick L.F. & Price.L .L (1987). The Market Maven: A diffuser of Marketplace Information. Journal of Marketing.
Linda Price interviews the Mavens.
Feick L.F. & Price.L .L (1987). The Market Maven: A diffuser of Marketplace Information. Journal of Marketing.
Linda Price interviews the Mavens.
Fischer D. H., (1994), Paul Revere's Ride, New York: Oxford University Press.
Explaining how Revere is a true connector.
Granovetter M., (1995). Getting a Job. Chicago, USA: University of Chicago.It's not about what you know it's about who you know.
Discovering how people are connected.
Higier A. , Feick L.F. & Price L.L. (1987). Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of Retailing. Mavens way of shopping.
Inman J., L. McAlister & W.D. Hoyer. (1990). Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. False advertising.
Kochen M. (1989). The Small World Problem. New Jersey: Ablex Publishing Corp.
6 Degrees of seperation.
Mullen B. et al. (1986). Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology.
Explaining how Revere is a true connector.
Granovetter M., (1995). Getting a Job. Chicago, USA: University of Chicago.It's not about what you know it's about who you know.
Discovering how people are connected.
Higier A. , Feick L.F. & Price L.L. (1987). Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of Retailing. Mavens way of shopping.
Inman J., L. McAlister & W.D. Hoyer. (1990). Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. False advertising.
Kochen M. (1989). The Small World Problem. New Jersey: Ablex Publishing Corp.
6 Degrees of seperation.
Mullen B. et al. (1986). Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology.
Price L.L, Feick L. F & Guskey A. (1995). Everyday Market Helping Behaviour. Journal of Public Policy and Marketing.
Mavens way of shopping.
Werner C. & Parmlee P. (1979). Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly.
88% of the people living in the Dyckman projects have friends in the same building.
Mavens way of shopping.
Werner C. & Parmlee P. (1979). Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly.
88% of the people living in the Dyckman projects have friends in the same building.
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